模塊四 Unit1 Advertising

【考點透視】

I 重點短語

advertise v. ~ (a new product) on TV / in the newspaper

1. ~ for a secretary / a job = put an advertisement

advertising n. [U] 廣告，廣告業

advertiser n. 登廣告者；廣告商

do sb. a service 服務/ 幫助某人

2. service be of service to sb. 對某人有用

at one’s service 隨時為某人服務

serve in the army 在部隊服役

serve the people 為人民服務

serve serve food / dinner 上菜/飯

serve as = act as 充當

serve sb. (with) sth. = serve sth. to sb. 用……招待某人

How can we serve you?

（營業員對顧客的用語）你要買些什么？ / 需要我們為你服務嗎？

Are you being served? 你點過菜了嗎？

Dinner is served. 晚餐已經準備好了。

First come, first served. 先來先伺候；講先來后到

intended adj. ①= planned, meant, desired the ~ meaning / result / effect / purpose

②為……計劃或設計的 a book ~ for children

①intend to do sth. / doing sth. 打算干……

②intend to have done本打算干……

3. intend v. ③intend sb. to do sth. 打算使某人干……

④intend that-從句

They intend that the plan should be put into practice within the year.

→ They intend the plan to be put into practice within the year.

intention n. with the ~ of doing sth. = with the ~ to do sth. 有做某事的意向

by ~ 故意地

vt. 治愈；治療 ~ sb. / one’s headache ~ + sb. + of + 病名

4. cure

n. [C] “治療（辦法）”、“藥方”，其后接“for +病名” an effective ~ for cancer

n. [C] [U] 評論，評語；意見 make a comment on / upon / about …

5. comment v. 常作vi. 后接介詞on / about

接that從句

connect vt. ~ + A +with/ to / and +B 把A與B連接

The bridge connects the island with / to / and the mainland.

vi. ~ with 與……連接

6. This corridor connects with the living room.

作“與……有聯系/ 有關”解時，常用于“be connected with”這句式。

= have something to do with 這里的with不能換成to。

She was connected with the murder.

connection n. in ~ with

have no choice but to do sth. 別無選擇，只有做某事

make a choice between A and B 在A和B之間作出選擇

7. choice There is no choice in sth. 在某方面沒有選擇的余地

Be careful in your choice. 小心選擇。

at one’s own choice 隨意地

if it is convenient to you 如果你方便的話

8. convenient adj. be convenient for sb. to do something 某人干某事合適

arrange a convenient place 安排合適的地方

You are convenient. （×）

convenience n.

to do sth.

sth.

9. determine v. + that-從句

wh-從句

sb. to do sth.

determined adj. ①可作表語或定語②后可接不定式、狀語或從句

a very determined woman

I was so angry that I was determined to tell him what I thought of him.

I left him, determined never to set foot in his house again.

He was determined that she should marry Dick.

10. particular adj. be particular about 對于……講究/ 挑剔

in particular 尤其，特別地

particularly = especially 如：He is particularly good at maths.

react to = be response to 對……作出反應

11. react react on/ upon = have an effect on 對……起作用 / 有影響

react against 反對，抵抗

II 重點句型

1. Not all ads play tricks on us though.

3. PSAs are meant to teach us and helped us lead better lives.

4. It is important to try to appeal to the way the audience will react.

【題例精析】

【例1】 Come and see me whenever _________.

A. you are convenient B. you will be convenient

C. it is convenient to you D. it will be convenient to you

【易錯點悟】本題考查形容詞convenient和時間狀語從句的用法。形容詞和副詞歷來是高考熱點，對于只能修飾物或只能修飾人的形容詞要記住其用法。

【要點精析】convenient的主語為it，而不是人，排除A和B項。whenever引導的是時間狀語從句，其謂語動詞要用一般現在時，不可用一般將來時。

【答案】C

【例2】 Thank you for sending us ____ fresh vegetables of many kinds. You have done us____ great service. (2007啟東3月卷)

A. /; a B. the; a

C. /; / D. the; /

【易錯點悟】此題考查了冠詞的用法。

【要點精析】第一空表示“泛指”，而第二空構成一個短語do sb. a great service，其意思為“給某人提供好的服務”。service在這里為抽象名詞具體化。

【答案】A

【單元檢測】

單項填空

1. The boy didn’t have any _______ but to do as his father had told him.

A. idea B. way

C. chance D. choice

2. The owner of the shop came up to see _____.

A. what was the matter B. what the matter was

C. what is the matter D. what the matter is

3. －Can I help you, madam?

－_________.

A. Yes, you can B. No, I don’t need anything

C. Of course, if you like D. No, thanks, I’m being served

4. The foreign minister refused to ________ on the rumor that he had planned to resign.

A. explain B. speak

C. comment D. talk

5. The children should be _____ not to play tricks ______ the disabled.

A. educated; on B. trained; to

C. educated; with D. trained; on

6. The salesman said the car was in good condition, and I was foolish enough to ______ it.

A. fall into B. fall for

C. fall over D. fall down

7. ―I thought you and Peter were going for a bike ride.

―________, but the front wheel of my bike is bent and I haven’t had it fixed.

A. We intended to B. I’m sorry

C. Well, we went D. She was, and I won’t

8. Children are fed up with their studies because they are _______ to do far better than they can.

A. hoped B. promised

C. expected D. suggested

9. I’m sure you did wrong to him. You know, he did _____ help and _____ no harm.

A. meant to; meant B. meant; mean

C. mean to; meant D. to mean; mean

10. I’ve found that many people are still in _____ habit of writing silly things in _____ public places.

A. the; the B. /; /

C. the; / D. /; the

11. When she _____ a tall dark figure watching her, she ran into the house immediately.

A. was aware from B. was aware of

C. is aware of D. is aware from

12. ―This idea of studying abroad really _____ me.

―But I don’t think so.

A. appeals to B. appeals against

C. appeal for D. appeal to

13. ―How shall we go to that airport?

―Well, I recommend _____ a taxi.

A. to take B. taking

C. to taking D. take

14. ―It is surprising to see Fredric playing golf. The doctor said he would never get up.

― No secret to me. Chinese acupuncture has cured him _______ his disease.

A. off B. from

C. away from D. of

15. Another ad campaign is being organized by the NEC to get a bigger ____ of the world market.

A. part B. place

C. share D. partner

完形填空

On a cold December morning, my mother and I were walking home from a pizza store. We were dressed warmly and equipped 16 the video we had been dying to watch. I was feeling a little 17 , as I was carrying our shopping bags of snacks and the video.

They were so heavy that I decided to 18 some things. So I started to walk towards the garbage can when I 19 a poor man walking his bike out of the restaurant in front of us. He held a paper bag with his dirty hand. He 20 over to another nearby garbage can and started 21 it.

I suddenly felt very 22 . I knew this man would take all he could get, 23 I walked up to him and 24 the drink and some snacks over to him. The man, with lines on his face and wrinkles on his forehead, looked up in 25 and took what I gave him.

A huge smile 26 across his face and this caused me to feel indescribable 27 . I felt like I couldn’t be 28 with myself, but then he said: “Wow, first someone gives me this sandwich, then this drink, and now some 29 food; this is my daughter’s 30 day!”

He thanked me 31 and started off on his bike. I even heard him whistling a song as he rode away.

I now 32 what is meant by the saying “giving is getting”. Everyone in the world needs help, everyone can 33 help and everyone will be helped by showing 34 .

The image of that man’s happiness caused by my small gift appears in my mind every time I have the 35 to do something nice.

16. A. for B. of C. with D. about

17. A. excited B. puzzled C. tired D. satisfied

18. A. pick out B. eat up C. put down D. throw away

19. A. heard B. noticed C. felt D. watched

20. A. headed B. rode C. ran D. fled

21. A. breaking into B. looking through C. staring at D. searching for

22. A. cold B. afraid C. guilty D. content

23. A. but B. because C. so D. if

24. A. turned B. thought C. took D. handed

25. A. surprise B. detail C. case D. return

26. A. disappeared B. paused C. existed D. spread

27. A. disappointment B. shame C. satisfaction D. victory

28. A. sadder B. angrier C. happier D. crazier

29. A. cheap B. tasty C. clean D. useful

30. A. lucky B. busy C. interesting D. quiet

31. A. carefully B. happily C. calmly D. fortunately

32. A. remember B. understand C. appreciate D. recognize

33. A. refuse B. receive C. offer D. find

34. A. kindness B. eagerness C. willingness D. braveness

35. A. chance B. desire C. purpose D. feeling

閱讀理解

（A）

Raised in France by her country physician grandfather, Petaluman Laura Reiehek will be recognized for her work helping the homeless, immigrants and elders and she received the Rev. James E. Coffee Human Rights Awards for 2006.

Her grandfather devoted his whole life to making life better for others and was killed by Nazi soldiers in 1944. She was there when the soldiers took her grandfather’s life: “I hid under a pile of leaves. But, you know, I heard it.”

She straggled to work through her anger and hate, but it was necessary for her own survival and serf-respect. After the war, she married Jesse Reichek, an American soldier in France, and they eventually settled in the Bay Area, where he grew to become an artist. They came to Petaluma from Berkeley when he needed more room to paint. They built their own home and treasured their time together.

Reichek’s years of volunteer work began with caring for an old lady in Sonoma County, which made her sensitive to the fact that many older people were living in bad places. So Reichek created Petaluma’s first senior center. Then she noticed homeless people. With Mary Isaac, she co-founded COTS 15 years ago.

These days, she is busier than ever, helping Latino immigrant families and visiting seniors in nursing homes. “Our goal is to promote and educate people in understanding and tolerance (忍受). We must learn to understand and celebrate our differences”, said event chairman Harry Troutt, who serves on the commission.

36. The Rev. James E. Coffee Human Rights Awards may be given to _________.

A. the students who study well

B. the workers who work very hard

C. the volunteers who do a lot to others

D. the scientists who do scientific research

37. The underlined word “it” (in paragraph 2) refers to ________.

A. Reichek’s grandfather was killed

B. Reichek’s grandfather had a hard life

C. Reichek received an award in 2006

D. Reichek survived at last

38. According to the passage, COTS should be an organization that __________.

A. offers help to the senior people

B. helps the hopeless people

C. teaches people painting

D. arranges volunteers’ work

39. Jesse Reichek moved to Petaluma from Berkeley because he _________.

A. needed more place to paint

B. wanted to be an artist

C. wanted to help the homeless people

D. lost his job in Berkeley

(B)

Scientists recently discovered that pictures on cave walls at Creswell Crags are the oldest known in Great Britain. But they didn’t find out in the usual way.

Archaeologists often date cave art with a process called radiocarbon dating. The technique can measure the age of carbon found in charcoal (木炭) drawings or painted pictures. Carbon is an element found in many things, including charcoal and even people. But in this case, there was no paint or charcoal to test. People carved the pictures of animals and figures into the rock using stone tools. The scientists had an “aha!” moment when they noticed small rocks stuck to the top of the drawings. The small rocks must have formed after the drawings were made.

“It is rare to be able to scientifically date rock art,” said Alistair Pike, an archaeological scientist at Britain’s University of Bristol. “We were very fortunate that some of the engravings were covered by stalagmites（石筍).

When a test proved that the stalagmites formed 12,800 years ago, the scientists knew the art underneath them had to be at least that old. And some of the animals shown, like the European bison, are now extinct--another tip-off that the art is quite old.

The artists came to Creswell Crags, This place is one of the farthest points north reached by our ancient ancestors during the Ice Age. At that time, much of the North Sea was dry, so people could move about more easily.

Some tools and bones found there are 13,000 to 15,000 years old. They show that the travelers hunted horses, reindeer, and arctic hare. Their artwork is similar to art in France and Germany. It tells scientists that the Creswell Crags artists must have had a close connection to peoples several thousand kilometers away－another important clue to understanding how humans spread out across the world.

40. Which of the following can be used as the best title of the passage?

A. Cave Art About Animals Is Most Beautiful

B. Cave Art Found in an Unusual Way

C. Cave Art Turns Out to Be Britain’s Oldest

D. Cave Art in Britain

41. The underlined word “archaeologists” in this passage probably means people ________.

A. who study things left behind by people in the past

B. who have rich experience in painting

C. who are interested in wild animals

D. who are good at using stone tools

42. Why do scientists say the art is quite old?

A. The art was carved into stone with stone tools.

B. The animals carved in the stone are beautiful.

C. The cave is one of the farthest point in the world.

D. Some pictures were covered by stalagmites more than 10,000 years old.

43. By studying the cave art, scientists know something about _________.

A. how ancient people crossed the North Sea

B. why some of the animals have died out

C. how humans spread out across the world

D. what kind of animals people hunt at that time

對話填空

(A and B are workmates)

A: Hi! It’s (44) f ________ cold today and the wind is howling! My hands numb.

B: It always (45) g_______ cold after a snowfall.

A: I (46) m_______ the weather forecast this morning. Did you hear it?

B: Yes. It (47) s_____ it would be partly coldly today, with a strong wind from the northwest. The highest (48) t_________ during the day would be five below zero.

A: What about tonight?

B: Still colder. The temperature will (49) d____ to eighteen below.

A: Looks as if we’re in a spell of cold weather when we start the digging work.

B: So what? Think of the oil workers in Daqing. They battle with wind and snow and (50) b____ cold weather for months every year.

A: Quite right. And they (51) s________ in opening up a great oil-field. They’re really an example (52) t______ us.

B: That’s the spirit! A cold spell like this is nothing (53) c________ to the cold up there.

A: Right. Come on, let’s start our work.

(44)________

(45) ________

(46) ________

(47) ________

(48) ________

(49) ________

(50) ________

(51) ________

(52) ________

(53) ________

書面表達

校刊 “英語園地”為配合學校創建 “綠色學校”的工作，開展了“創建綠色學校英語征文活動”，請根據下列提示用英文寫一篇征文稿，內容要求如下：

存在問題 1．浪費水、電

2．亂扔可回收的飲料瓶、舊書本等

3．……

個人看法和建議 1．對學生進行環保教育

2．從關燈、回收廢物等小事做起

3．……

注意： 1．詞數：80~120詞左右。

2．可適當增加細節，以使行文連貫。

3．文章的第一段已給出，但不計入總詞數。

The Green School Project has become part of the environmental education in our school. However, there are still a lot of problems in the school.

___________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

【答案解析】

1．D。have no choice but to do ... 意為“別無選擇，只有去做……”。

2．A。考查賓語從句的語序。what在賓語從句中作主語，the matter作表語。

3．D。考查交際用語。“Can I help you”一般應答為 “Yes, Please.”“No, thanks.”“No，thanks. I’m being served.”意思為“謝謝，我已經點過菜了。

4．C。comment on sth“就……事情做自己的評論”comment的意義與之后的同位語意義最相符。

5．A。play tricks on是固定搭配。

6．B。fall into意為“染上、分成”。fall for“上……的當、受……的騙”。fall over“絆倒”。fall down“不夠好”。根據題意，選B項。

7．A。選項A用過去式，意為“我們本打算（騎自行車的），而后來沒有騎”。A項中的to后面省略了go for a bike ride.

8．C。expect sb. to do sth. 意為“期望某人做某事”。promise意為“承諾、答應、保證”，與語境不符。hope與suggest不用于hope / suggest sb. to do sth.結構中。

9．C。mean to do sth.意為“打算做某事”，而mean后接名詞或動名詞時，意為“意味著、指”。

10．C。get/ in the habit of意為“養成……的習慣”，public places （公共場合）是泛指，故不用the。

11．B。be aware of是“意識到、發覺”的意思。

12．A。appeal to意為“對……有吸引力”。

13．B。recommend的用法是： ①~ sth. to sb. = ~ sb. sth.；②~ sb. as …；③~ doing sth.；④~ sb. to do sth.；⑤~ + that從句 ，用虛擬語氣（should）+ 動詞原形。根據題意，只能選B項。

14．D。cure sb. of sth. 是固定搭配，意為“治愈某人的疾病”。

15．C。share是名詞，意為“份額”。其他均不合題意。

【完形填空】

本文是一篇記敘文，作者通過自身經歷感悟到付出即是回報這一深刻的人生哲理。

16．C。be equipped with表示“帶有；配備有”。

17．C。根據后半句及第二段第一句可知作者拿著那么多東西感到有點“累”。

18．D。根據下一句作者走向垃圾箱及本句前半句可知作者想扔掉一些物品。

19．B。作者“注意到”一位可憐的人推著自行車走出飯店。如選擇D項，意味著作者一直在注視著這個人，顯然與文意不符。

20．A。head此處是動詞，意思是“朝……方向走”。根據本段前面walking一詞可知他沒有騎車，所以B項錯誤。

21．B。他“仔細”往垃圾箱里看，希望能發現自己所需要的東西。C項指因驚奇、憤怒或恐懼等而凝視，因此不恰當。如選擇D項，應去掉for。

22．C。拾荒者的悲慘境況讓作者感到“內疚”。

23．C。作者知道他因生活所迫會拿走任何可以帶走的東西，“所以”就走了過去。

24．D。作者非常同情他，把食物“遞給”了他。

25．A。一位素不相識的陌生人竟然給了自己這么多好吃的食物，所以他感到很“吃驚”。

26．D。他的臉上蕩起了笑容。

27．C。作者沒有想到自己的舉手之勞給了對方這么多快樂，因此非常“滿足”。

28．C。作者從來沒有這么“高興”過。

29．B。根據前sandwich半句可知是“美味的”食物。

30．A。能吃到如此可口的食品，女兒很“幸運”。

31．B。他“高興地”謝過我就騎車離開了。

32．B。作者現在才“理解”giving is getting的含義。

33．C。每個人都可以“提供”幫助。

34．A。“友愛”可以使每個人都得到幫助。

35．A。作者每次遇到做好事的“機會”，腦海中總會浮現出那個拾荒者。

【閱讀理解】

A篇主要介紹了一位因努力工作而獲得the Rev．James E．Coffee Human Rights Awards for 2006的女士。

36．C。整篇文章主要介紹了這位女士對別人幫助的太多了，因此，C項最符合意思。

37．A。由文章第二段的前兩句可知。

38．B。由文章第四段的“Then she noticed homeless people.”可知。

39．A。由文章的第三段的“They came to Petaluma from Berkeley when he needed more room to paint.”。

40．C。本文主要講述 Cave art為什么是英國最古老的藝術，文章的后半部分給出了證據。

41．A。根據文章的第二段判斷，archaeologists的意思應是考古學家。

42．D。考古學家是根據兩點判斷Cave art的歷史的：一些畫被石筍覆蓋著，而根據研究石筍已有12,800年的歷史。

43．C。短文的最后一句提供了答案。

【對話填空】

44.freezing 45. gets 46. missed 47. said 48. temperature

49. drop 50. bitterly 51. succeeded 52. to 53. compared

【書面表達】

One possible version:

The Green School Project has become part of the environmental education in our school. However, there are still a lot of problem in the school.

Very often you come across an empty classroom with the lights still on. It’s not difficult to find evidence of wasting water, a very serious problem. Additionally, students do not recycle enough, throwing away the soft drink bottles, used exercise papers and books. Worse still, many students still use the non-environmental friendly lunch boxes, causing the “white pollution”.

These things should that many students lack the sense of environmental awareness. It’s important to educate students to be more environmentally friendly. At the same time, students can do small things, such as collecting used items for recycling, turning off the lights, saving water. Always remember that it’s everyone’s responsibility to protect the environment.