Advance With English Module 4

Unit 1 Advertising

Analysis of the teaching material:

This is the 9&1oth periods of Unit One. In this period we’ll introduce some basic knowledge about ad campaign and ask Ss to do the project.

Objectives:

1. Train the students’ writing, reading and speaking abilities.2. Get the students to talk about developing an ad campaign.

3. Get the students to cooperate with others.

Teaching important point:

How to help the students finish the tasks of writing and speaking.

Teaching approaches:

Teaching approaches is the key step for class teaching. Visual-scene teaching method, tasked-based method as well as the approaches of discussion and so on will be adopted in the teaching process of this lesson . Emphasis will be put on Ss’ ability of speaking, expressing and brainstorming. Language is best learned through activities. I’ll introduce a rich variety of activities and approaches to meet different needs of the Ss and make full use of the advantages of multimedia which is visual, operable to make my lesson vivid, interesting and effective.

Interaction Patterns: Teachers -class, individuals, pairs

Ss’ ability to work both independently and together is very important to their success in the future. It is therefore important for Ss to have opportunities to develop their English skills and knowledge independently, in pairs, in groups and as a class.

Teaching Aids: multimedia and a blackboard

Procedures for teaching:

Step 1 Comprehension

1.Ask Ss to skim the passage and answer:

(1) What is an ad campaign?(2)What media can you use in an ad campaign?(3) What questions should we first consider?

3.Help Ss find the main idea of each paragraph.

(1) the definition of an ad campaign what an ad campaign means

the target audience and how to determine the target audience

what the ad campaign says

how to reach the target audience

Step 2 Language Focus

1 reach a particular audience… (line 2)

2 In order to determine…(line 11)

3 appeal to the way…(line 19)

4 be concerned with…(line 23)

5 what approach you want to …(line 28)

Step 3 Developing an ad campaign

Planning

(1)Work in small groups.

(2) Decide the subject of your ad campaign from the listed.

(3) If you have your own idea, please get your teacher’s approval.

Animal protection Anti-smoking

Anti-drugs Anti-littering

The subject of your ad campaign will be_____.

Preparing

(1)Discussion :who/what/how

(2) Team work:

Producing

What should each member do?

researcher---find inf. from various sources

logo/slogan designer--- made it attractive

proposal writer--- write a brief outline and plan some questions

the whole team---work as a whole and everyone should contribute to the project

Presenting

(1) Make your presentation clearly.

(2) Answer questions concerning your ad campaign.

(3) Post your logo and slogan.

Step 4 Homework

1 Finish Ex. B2on Page 91.

2 Preview the listening material on Page 96.

（撰寫人：南京五中 黃祖明 方玉勇）